A really good pricing case study.. Monarch Batteries

I came across this case study on the McKinsey website. It highlights the work done by Monarch Batteries on improving pricing.
They focused on three issues -

Stop "leaking" of price in transactions

Evaluate the value of new innovative products and price near the value of the product. Always accompany this kind of move by proper communication

Stick to a course when increasing prices. You need competitors to support your prices. About turns on pricing initiatives creates ill-will with other competitors.

All this shows - the more things change, the more things stay the same in the area of pricing. But it's a nice how-to example on increasing pricing.