Attention to pricing..

The amount of attention paid to pricing is turning out to be quite remarkable. Here we have Seth Godin weighing in on the stuff. Seth's Blog: On pricing I kind of agree on this view, but I feel that while pricing signals to customers the "value" of the product or service, it also signals back to marketers that some features that they thought were high value are now commoditised or not that valuable any more. Marketers need to come up with newer ideas to bump up the value of the service, communicate it effectively and thus maintain or increase price. In the case of the record industry, I'm pretty sure that iTunes will increase prices on some hot numbers. Music companies will go beyond just music. They will bundle other multimedia together with the song to create a richer download for the music lover. They will sell collectibles in stores that consumers who download from iTunes can buy at discounted rates.