The best advertisement for HP
Aziz Ridouan, a high school kid advises the French Government on music piracy/copyright law, and presents the consumer side of the argument against Digital Rights Management (DRM). He is seen as an icon by many. Here's a pic as seen in this New York Times article.
He's shown holding a HP laptop. It's the "common citizen turned advocate advertiser" product positioning HP like this, who will be the best advertisement for HP: HP by association to him will be seen as believing in citizen's rights to enjoy the data that is purchased/downloaded in any format they choose.
Folks who share that worldview will also buy HP equipment since they seem to stand for the same ideas. Cool eh?
He's shown holding a HP laptop. It's the "common citizen turned advocate advertiser" product positioning HP like this, who will be the best advertisement for HP: HP by association to him will be seen as believing in citizen's rights to enjoy the data that is purchased/downloaded in any format they choose.
Folks who share that worldview will also buy HP equipment since they seem to stand for the same ideas. Cool eh?
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