Pepsi and India - a love affair..

Pepsico has just promoted Indra Nooyi to be the CEO of the company. From what I've heard she's an amazing executive who deserves every accolade bestowed on her. Pepsi is no stranger to India and Indian ways. Way back, Morarji Desai, the then Prime Minister of India decided that paying license fees to Coca Cola and Pepsi for the privilege of drinking carbonated water wasn't such a great idea. He decided to ban Coca Cola in India. Pepsi however did something really smart. They went into a joint venture with the Lehar group, to become Lehar Pepsi. Coca Cola, just went away. For years, Lehar Pepsi took all the profits it could in India, in Coca Cola's absence. There was some terrific competition even here, with Thums up creating a sharper cola that really fit the Indian palate, but even then Lehar Pepsi thrived. In the 90s, barriers against the cola companies were removed, Coca Cola came back, Pepsi bought out Lehar Pepsi. Coca Cola bought out Thums up, and we had our own Cola wars.. Now Pepsi is doing something smarter than all this. An Indian lady as its CEO. Let's see how the world evolves for Pepsi in the future.