Re-imagining Katie Couric's evening news

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Tom Peters posted this on his blog Depends on What the Meaning of "Is" Is. I responded to the post with my own ideas on re-imagining news shows. So here it is again (with slightly better formatting): Re-imagining Evening News: Using the themes of Analysis, Newsiness, Customisation To begin with there are precedent to Re-imagining this -
  1. Periodicals versus newspapers.
  2. Bloggers versus periodicals
Newspapers were used in times gone by to "catch up with the latest, that happened the day before". Periodicals were used to crunch that out - analyse it from different angles and offer balanced opinions on both sides. The TV evening news started taking apart the "newsiness" of the morning newspaper. Things that had happened during the day had already been covered in the evening news, so newspapers focused on those items that had occured the night before while giving editorials on issues whose newsiness was lost. CNN and other 24 hour news channels are now doing to the evening news what the evening news did to the morning newspaper. Periodicals stayed the same all through the TV onslaught, since they focused on analysis. The Internet and blogging put paid to that: Now you can get analysis quicker than the periodical. I think this is how the evening news should evolve. It should split into two parts:
  1. Part A should be a common program - giving the highlights of the day along with quick analysis. (The BBC morning show where they discuss newspaper articles is a good example)
  2. Part B should be a la carte - Depending on the preferences of the viewer, as measured by a TiVO, or some other device, the Part B will contain "newsy and analytical" content that is relevant to the viewer.
It's just a thought, but let me know what you think of it, and how Katie can use her tremendous brand to push such a concept.

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This page contains a single entry by Arun Sadhashivan published on August 29, 2006 12:15 PM.

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