What's the name of the first company you set up?

This is one of the security questions asked when I registered as a Red Herring member www.redherring.com. Arguably, it's not a great question when it comes to security, (a hell of a lot of people know what the name of my company is) But Man, do I feel great someone asked me that question (and stored it someplace) You know, there's something to be said about a company/group/region that celebrates entrepreneurship. As an entrepreneur, it's impossible not to like such people.