A new standard for ease of use..
If a 3 year old can buy something on ebay, I'm sure the vast majority of humankind can do so as well.. The BBC has this story of a 3 year old called Jack Neal in the UK who bought a Barbie pink Figaro. This is going to be my next goal when designing something. "Playskool it" - Make/build things and services so that a 3 year old can understand and use it.
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