August 2007 Archives
As a management consultant, I always look for better ways to present data. Now a non scientific way that I used to determine what causes the impact of any information gave me these insights
Data : 10%
Analysis: 25%
Presentation: 45%
Person: 20%
Now, if you were to look at learning how to present better, it makes sense then to
a) Work on the presentation
b) Work on yourself
My success rate with the first (thanks Jan-Wouter) has been a lot better than the second.
I came across this video via Guy Kawasaki's blog and absolutely loved it.. It takes dry statistics and makes them live.. jump, grow, and bloom. It's software called Trendalyser by Hans Rosling, a professor at the Karolinska institute in Sweden. The software was acquired by Google.
See Buy Fly - the airport duty free at Schiphol Airport has a new twist on flight. For some time, liquids were not allowed on flights. Now they are - IF and ONLY IF they are bought in the duty free and sealed at the shop in a clear plastic bag..
A clear plastic bag vanquishes layers of bureaucracy, increases business for franchises, and improves perceived security in Schiphol Airport and the airlines flying off from there.
Innovation does not need to be very expensive. Sometimes common sense and persuasiveness will do just as fine!
I saw this book at Utrecht central station, and picked it up. The sticker reads:
"I'm not lost. I'm travelling. Read me and set me free. Look at the first page for more information."
Quite a remarkable idea. But then again, marketing books by 'unknowns' is one of the toughest businesses there is, so it also breeds the most innovative ideas.
Hurdles in marketing books
1) Get someone to PICK UP the book.
2) Entice the reader...
All the rest follows only after those two steps!
I did this in Aachen, Germany. It's quite a nice place, with friendly alligators.
Is this a really strategic decision or what?
This is interesting because
