See Buy Fly ad: Plastic bag reduces security worries at airports

See Buy Fly ad reduces security worries, originally uploaded by arun626.

See Buy Fly - the airport duty free at Schiphol Airport has a new twist on flight. For some time, liquids were not allowed on flights. Now they are - IF and ONLY IF they are bought in the duty free and sealed at the shop in a clear plastic bag..

A clear plastic bag vanquishes layers of bureaucracy, increases business for franchises, and improves perceived security in Schiphol Airport and the airlines flying off from there.

Innovation does not need to be very expensive. Sometimes common sense and persuasiveness will do just as fine!