Apple's iPhone pricing action and why I disagree with Seth Godin...

But I think he's wrong on this one.

In his blog post How to spend $20 million, he mentions that Apple would have been better served by making early adopters feel more unique by giving them access to buy something truly unique - something that they can show their friends - and that says something about themselves.

I disagree here. The moment it comes to money, people always tend to choose the opinion that makes them feel less foolish. Conventional opinion at the moment seems to suggest that they were foolish to pay 200 extra dollars for a phone that they could have got later for the "normal" price. This is just human nature. People don't want to be told that they're fools- especially with money! And they certainly won't accept any touchy feely expression or "special access" privileges unless it's accompanied with a material offer - such as Apple's 100 dollar return..

The story these early adopters will say now to themselves is -

Yes I bought an expensive phone by mistake, But the company that sold me this also made a mistake here. And they've tried to make up by paying for it. I think this is a good company - I don't need them to pay everything - after all, I too made a mistake. Paying half is fair enough..

That's why Apple is right in this respect.. Nuff said