Massclusivity - a new word by Johan Anderssen of H&M
The BBC has an article on H&M signing Roberto Cavalli to do a limited edition line for the retailer. An interesting buzzword has come up.. by Jorgen Anderssen, marketing manager for H&M
He calls the strategy of creating limited designer ranges for shoppers "massclusivity".
How do you bring this to the services business?
He calls the strategy of creating limited designer ranges for shoppers "massclusivity".
How do you bring this to the services business?
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