Video on customer shopping behaviour.

By Arun Sadhashivan on November 1, 2007 10:49 AM | Permalink | Comments (0) | TrackBacks (0)

I just saw this video on Capgemini's website. It's quite informative on how shoppers in the West go about making choices on products. Some takeaways

a) Health and Wellness are trends

b) People will buy organic produce or environmentally friendly products, but will not pay more for it.

c) The shopping experience matters more and more, and not just price and product range.

Watch the video and let me know what you think

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