Once something feels real, making it real is a lot easier.

An amazing quote - by either Seth Godin or by Arthur C Clarke. In any case.. it’s something to remember when designing a product, service etc…

The original idea should feel so real that people believe in it.. Then even if you don’t completely make it real, people will live in the experience..

This idea isn’t new! Movies and Plays have done it for ages, and most recently, Second Life proving quite conclusively that - as we move from an age of Solutions to an age of Experiences, feeling real may be as good as being real…

Now where’s my avatar when I need it?