Marketing: May 2006 Archives
Aziz Ridouan, a high school kid advises the French Government on music piracy/copyright law, and presents the consumer side of the argument against Digital Rights Management (DRM). He is seen as an icon by many. Here's a pic as seen in this New York Times article.
He's shown holding a HP laptop. It's the "common citizen turned advocate advertiser" product positioning HP like this, who will be the best advertisement for HP: HP by association to him will be seen as believing in citizen's rights to enjoy the data that is purchased/downloaded in any format they choose.
Folks who share that worldview will also buy HP equipment since they seem to stand for the same ideas. Cool eh?
He's shown holding a HP laptop. It's the "common citizen turned advocate advertiser" product positioning HP like this, who will be the best advertisement for HP: HP by association to him will be seen as believing in citizen's rights to enjoy the data that is purchased/downloaded in any format they choose.
Folks who share that worldview will also buy HP equipment since they seem to stand for the same ideas. Cool eh?
If this is what I could expect from a Seth Godin seminar, I want to experience one of them.
Rick Segal attended one of them, and by most accounts was blown away.
Seth has a new seminar coming up. Sign up if you can make it there and think you need it. Details here: Tiny whiteboard seminar
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