Marketing: January 2008 Archives
What an incredible man and presentation!
I joined a health club yesterday, because it was nice.
The concept of the club is recognizable - they want to create a place where you feel at home - a “third place” between home and work where someone can come, relax, meet people, and consume the product being served - in this case fitness services.
Starbucks did this, and the others copy it. It’s a trend - as people tend to watch their pennies carefully, they still demand more and more value for their money. So service providers move into providing more and more ancillary services while creating the “home away from home” concept…
My question is: Until which point is this viable? When all places (not just health clubs) are “nice to be in”, folks will make choices. And the choice may not fall on the one who invested the most and has the most services.
It would be interesting to see and influence how this plays out!
I read a curious post on seth godin’s blog and I had to ask: “Seth, who’s editing your posts?” :-). In a world of “publish at the speed of thought”, how do you bring editors into your workflow? Does your original writing lose some of its magic (at least to you)?
I think it depends on the content:
- If it’s serious, and intended to teach, a great editor can really help readers/customers LEARN. A day to edit isn’t too bad - and definitely recommended. Get an “educational specialist” to help you edit if you can.
- If it’s serious but just personal reflection, write, go away, come back, edit, and publish.. should be enough ?? A few hours difference…
- If it’s not so serious, and just “what I did today”, by all means, twitter, blog, facebook,…. away… in realtime, and we’ll enjoy the spontaneity and magic of your thought.
P.S. I keep editing my posts - even the older ones to improve the way they convey their message. The point being - well, I like to keep things tidy! :-))
